“Pika Pika” is a Japanese onomatopoeia with a meaning akin to that of our
twinkle,
sparkle, or
glitter. It has come to be used as a term for a memetic movement of “light doodles” which are spreading around the internet. These are created by using a flashlight or led lightsource to draw images in the air, the trails of which become a single image in long-exposure photographs, and then turning a sequence of these images into an animation.
The Pikapika project started by Tochka, a Japanese creative group, has now collaborated with the Japanese internet company So-Net to create the light-doodle-animation extravaganza that is “PiKA PiKA the Movie”.
The project’s blog on So-Net has quite a few different pikapika videos, including some behind the scenes footage. It’s interesting to see how the seemingly random flashlight wavings of a bunch of people wandering around turns into complex and charming collaborative animations.